How to Write Better Web Copy

I have recently read an article on how people read on the web. It is interesting to note that in the last five years people's web reading method hasn't changed. The only thing that has changed is how the researchers can better view the intensity with which they now read certain areas of a web page. This is very interesting information for anyone who is a web publisher and writes copy for web pages.

I knew a lot of this from previous studies but I'm going to need to change my style of writing again to accommodate this new intensity and I'm going to have to better optimise my web pages to accommodate some new areas that previously I didn't pay enough attention to and have been missing out 'big time' by leaving spaces where people actually spend more time than I was aware of in their scanning habits.

My writing style for web pages is now going to have to be much more succinct. I have not previously made much use of bulleted lists but it seems that viewers of web pages prefer this style of writing in which to gain information quickly. Previously I have sought to pass information to my readers via a more narrative and entertaining style but it seems this is not what many readers are wanting. It explains a lot to me and answers some questions that I wasn't able to find answers for previously.

So now I know I have two different types of readers to accommodate. I do have readers who really do read the whole page (they are never long and I really do try not to be boring) so I will be making a special section for them under the label of articles and taking them through another door from my main page. This way those who want to scan can and those who want to read will still be able to find a more personalized version of my experiences.

So what do your web pages say about your web site and are you optimized for both types of readers?