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| Webinars are for like-minded people |
Webinars have become the new-age classroom and a preferred
way to disseminate information fast to a broad, worldwide audience on the
Internet. They are wonderful interactive seminars without the expense of time
and money to congregate with like-minded people from around the world.
A well-run webinar is like a classroom in a home. If you
have a question you can ask simply by raising your hand or texting your
question through the chat box. But like
everything else today, many Internet marketers who use webinars as product run
the risk of not respecting their audience. This is very costly to their
reputation because many of them won’t – or are unlikely – to ever sign up again
for another webinar.
There are three things that need to be avoided if you are
thinking of running a webinar to make as a product for sale at a later date; or
even if you are just hosting a webinar as a joint venture partner with someone
that you want to do business with.
If you are a product producer and you decide to use a
webinar as a means of traffic generation then you may need to know these three
things to avoid first.
The Introduction:
If someone has signed up for your webinar, they already know
who you are. There is absolutely no need to ‘rabbit on’ for the first ten
minutes to fill the hour that you have booked the time for from the webinar
service provider. This is pure
“fluff”. I call this webfluff.
This would have to be one of the most disrespectful,
annoying ways in which to treat your audience. You are simply indicating to
them that you love yourself so much that everyone should find you as
interesting as you do. Well, guess what? They don’t and they have the option to
leave and many do.
The Proof:
Is this really, really necessary or is it ‘old hat’? And if
it is essential to the topic of the webinar, make it truly believable by
showing a result from the last 7 days or less. By doing it this way, people can
be assured that they are not watching a pre-recorded ‘live’ webinar which is
reassuring to your audience and this will gain their respect.
But people aren’t on the webinar to listen to you gloat
about how good you are. We already think you are and that is why we signed up
to attend. We want to know what you have to teach or sell.
Definitely, don’t show old screen shots of your earnings
because we will always think they have been photo shopped.
The Sales Pitch:
To run a webinar successfully, there are actually two sales
pitches that have to be made but right now I am referring to the one which is about
a product and the reason for the webinar. Make it a genuine offer with a
special price point that really can’t be found anywhere else on the net.
Say up front at the beginning of the webinar what you will
be talking about and that there is a special price point at the end of the
webinar. Use the webinar to display the
usefulness and special features of your product by showing them the benefits of
the product.
By doing it this way, you have respected your audience’s
time and everyone knows to hang around and complete the webinar. If you respect your audience, they will
respect you and this leads to higher sales and covers the cost of doing the
webinar.
