Building a web site doesn't end once it's published on the internet and available for all the world to see. Now any good web master worth their salt will develop it to a point that people world wide can find it.
When you first start out and publish your first web site, you feel such a sense of accomplishment that one tends to sit, stare, admire, tweak, test all the links and then email it off to all their friends in their contact list hoping everyone else will admire it and send it on to people in their address book. Well, that was how I felt and behaved and months later, I could hardly find my own web site on the internet.
So I built more and more web sites and still had the same problem of no visitors. It would seem that I was doing more than a few things wrong . I soon stopped sending any web sites off to family and friends because I never heard back from most of them and according to my Statcount tracker, precious few had visited. So, one aspect of my internet business had been accomplished in that I had learnt how to build a web site but I had to start looking for the missing links to fix the traffic situation. What had been happening was that I was building "all singing and all dancing" web sites that didn't please the search engines or anyone looking for what I had to offer.
I soon learnt that designing and making a web site is only part of the web site developing process.
I would consider web site design and building a most basic skill because even if you can get traffic to a web site, unless you can build, alter, add, subtract from one you can never really "own" one. But unless you learn to develop one it doesn't matter how many web sites you "own" because none of them will be successful.
To develop a web site needs a lot of time, love of tweaking and testing, writing or out sourcing articles to build, enlarge or market the web site. If your web site is to be an authoritative source of information then it has to be added and increased incrementally. The search engines are quite specific about what they consider an authoritative site and seeing a whole bunch of 'stuff' dumped into it from time to time doesn't equate with their algorithm at all.
So to develop a successful web site the idea must be conceived, impregnated, incubated in design and published to the world wide web. Then the webmaster will need to 'feed' it regularly, to grow it one pixel after another.
Wednesday, October 28, 2009
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