Wednesday, September 16, 2009

Keyword Search Tool

Every Internet Marketer working on the web today uses one or more keyword search tools. We all dream of finding those elusive keywords. We search through thousands of keywords each week like the early pioneering gold miners of yesteryear looking for a gold seam or just a missed nugget.

Most of us spend more hours than we care to mention searching through various keyword search tools and then always going back to the king-pin Google adwords estimator itself to verify our findings.

Then we have to decide whether we can optimise our web pages for these found gems or should we actually put money on them and try a fast hit with PPC via our Google friend.

Having access to one or more good keyword tools is as essential today as having a spade or shovel was to those early gold miners.

Every now and then, probably more by the law of averages than too much else, a keyword phrase shows up. With even more luck, there isn't too much competition and we can both optimise our web pages or blog sites and do a fast hit with PPC. Oh boy! Does that get really exciting? Then we dare not mention even to our patient cat the magic word or phrase "just in case..." before we get a chance to use it.

My favourite keyword search tools are Micro Niche Finder and Keyword Elite. I am impressed with the changes that Google has made to their Keyword tools as I find them particularly easy to follow these days whereas once upon a time I found their tool pretty hard to follow. But I would not dream of doing a PPC campaign without first consulting in depth with the Google keyword oracle itself. But do I ever love my MNF keyword tool and the continuing search for that so-far elusive seam of pure gold. I know it's "just over there beyond them there paper hills somewhere..."

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